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Visco Industrial Sales

By Al Tucker

Al Tucker

My most recent travels have taken me 50 kilometers northwest of Toronto, to the former 1822 mill town of Bolton, Ontario, now within the boundaries of Caledon, in the region of Peel. Horse drawn Stage Coaches once provided transportation from the GTA. In the Bolton area, good farmland once sold for $50 an acre. Today, this area is described as a ‘Rural Service Centre’ and farmland is upwards of $20,000 per acre!
My meeting that day was with CEO Angelo Visco who started the business in 1996 with his brother Fred, with a focus on Industrial Sales & Service. In 2007, Angelo and Fred decided to expand into the heavy-duty truck aftermarket parts industry. These days, Fred runs their repair shop – Bolton Truck & Trailer Repairs – (TRUCK PRO) a banner program of UAP. A second Traction banner store was purchased from UAP in Barrie in 2013. By 2015, VISCO had decided to join the full NAPA network by adding a NAPA store in their Bolton location.
Over the next couple of years, Angelo successfully grew the HD & Auto parts business and was running out of space. As luck would have it, in 2016, the ideal building came on the market – just across the street at 195 Healy Road. By April 2017, with the necessary renovations completed, VISCO Industrial expanded across the street to their newly renovated 24,000 square foot building.
Besides the NAPA retail component of the business, their wholesale business has grown beyond expectations. For the convenience of their ‘Regulars’, as well as the ‘Walk-in’ Customers and in order to encourage Point of Sale Specials, Angelo added shopping carts at the door. Two large digital TV screens greet customers upon arrival that run Ads about what’s currently ‘On Special’. The Bolton store hours are 7 am to 8 pm Monday to Friday and 8 am to 3 pm on Saturday. Barrie store hours are 7 am to 6 pm Monday to Thursday (5 pm Fridays) and 8 am to 2 pm Saturdays. Additionally, shop services include Flywheel Machining, Custom Exhaust, Driveline, Hydraulic Hose/Cylinders along with PTO and Wetline Kit systems.
These days there are 40 employees on the VISCO Team and counting. Their sales and service territory now covers as far North as Parry Sound, bordered by Hwy 7 to the south, Hwy 24 to the West and Hwy 400 to the East. Of course, ‘Free’ delivery is scheduled with every order.
For the Visco family, ‘Community really does matter’! Angelo points to their being voted #1 Auto Parts store in Readers’ Choice Awards for the Caledon region for 2 consecutive years. The Santa Clause parade and the Bolton Business Scavenger hunt combined with sponsorships of Youth hockey teams demonstrates their continuing commitment.
To learn more about this service oriented VISCO Team, I recommend setting up an appointment with Angelo, call 905.857.2071, ext.221 or Fred at 905.951.9111.
Check out their website at www.viscoindustrial.com.

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